FLXB®｜3 ANNIVERSARY
敬畏自然·挑战意志极限
每当冬天来临，平时热闹的健身房变得冷清，
这是最考验人类斗志和意志力的时刻。
为了展现FLXB®的坚毅不屈、不妥协的运动精神，
广告非常大胆地选择高原雪山作为主题，于海拔3800米的雪山，
进行了一次人与自然间的界限挑战。
在冰天雪地、缺氧的环境下，从大自然中就地取材成为锻练内容，
不受任何恶劣环境阻拦，以最真实原始的方式自身作则，这就是FLXB®。
透过极端环境与坚定锻练的画面成强烈对比，
除了演绎FLXB的核心精神外，更加借此激励着每一个人，
在冰冷的冬天重燃所有人的运动斗志。
When winter comes, the usually lively gym becomes deserted,
This is the time that most tests human morale and willpower.
In order to show FLXB® unyielding and uncompromising sports spirit,
This is the time that most tests human morale and willpower.
In order to show FLXB® unyielding and uncompromising sports spirit,
the advertisement boldly chose the plateau snow-capped mountains as the theme,
and challenged the boundary between man and nature
on the snow-capped mountains at an altitude of 3,800 meters.
In an icy, snowy, and oxygen-deficient environment, taking local materials
In an icy, snowy, and oxygen-deficient environment, taking local materials
from nature becomes the training content, without being blocked by any harsh environment,
and leading itself in the most authentic and primitive way. This is FLXB®.
There is a strong contrast between the extreme environment and the determined
There is a strong contrast between the extreme environment and the determined
and exercised images. In addition to deducting the core spirit of FLXB®,
it also inspires everyone and rekindles everyone's sports fighting spirit in the cold winter.
分享到：
