JOIN US®｜SHOOTING
3D与平面的灵感碰撞
8IGHTPRO®团队以3D和摄影为视觉表现载体，
向外界传达对当下健康生活的理解和对未来世界的想象。
想到夏日的/运动/活力/健康/汗水/舒适/自然/笑容/团队协作，
我相信一定有一些画面浮现在你的脑海里。
We uses 3D and photography as the visual expression carrier.
To convey to the outside world our understanding
of the current healthy life and our imagination of the future world.
summer/sports/energy/health/sweat/comfort/nature/smile/teamwork,
I’m sure there must be some images come to your mind.
分享到：
8IGHTPRO®团队为JOIN US FITNESS拍摄的这组广告宣传片，
这是一次3D与平面摄影的灵感碰撞，
我们想探索3D虚拟场景模型与平面摄影的更多可能性。
8IGHTPRO's campaign for JOIN US FITNESS is a collision
of 3D and graphic photography inspiration.
We wanted to
explore more possibilities of 3D virtual scene
modeling and flat photography.
在执行拍摄之前，我们构思如何使得摄影画面可控，从而得到高质量和稳定的输出。
天气/光线灯光/场景等户外拍摄不确定因素非常多，如何才能最大化地避免不确定因素？
8IGHTPRO创意团队想到通过建立3D虚拟场景模型与平面摄影合成可以得到一组相对理想的成片。
Before executing the shoot, we were thinking about how to make the photographic images controllable,
so as to get high quality and stable output. There are many uncertainties in weather/lighting/scenes,
so how can we avoid them as much as possible? 8IGHTPRO creative team thought that by building
a 3D virtual scene model and composing it with photography, we could get a relatively ideal finished work.
3D模型的建立并没有想象的轻松，我们的制作团队需要在前期模拟好所有拍摄动作和灯光光源，
只有精准的场景和光源才能保证在后期合成的时候没有违和感，使得画面融合。
The 3D models is not as easy at all, our production team needs to simulate all the shooting action and
lighting in the early stage.Only accurate scenes and light sources can ensure that there is no sense of
inconsistency when compositing in post and make a harmonious picture.
本次所有的拍摄都在棚内完成，在拍摄过程中，
我们也根据实际情况对部分初步拟定的拍摄动作进行了修改，
以确保最终的呈现与3D场景图完美结合。
All the shooting was done in the studio,
and during the shooting process,
we also modified some of the preliminary proposed shooting
actions according
to the actual situation to ensure that
the final presentation was perfectly combined with the 3D scenes.
本次项目我们将虚拟的3D场景与平面摄影相结合完成制作，这样做是为了探索更多的可能性。
我们有可控的灯光、可控的风格和可控的画面，因为把控了不稳定风险和不确定因素，
得以让我们有更高质量和更稳定的输出，创作的力量就是不断尝试新的创作形式和内容。
This project we attempt to combine virtual 3D scenes with
photography to complete the work,
it is to explore more possibilities,
we have controllable lighting, style and images,
because the risk of instability and uncertainty has been controlled,
we could get higher quality
and more stable output,
the power of creation is to constantly try
new forms of creation and content.
