We uses 3D and photography as the visual expression carrier.
To convey to the outside world our understanding
of the current healthy life and our imagination of the future world. summer/sports/energy/health/sweat/comfort/nature/smile/teamwork,
I’m sure there must be some images come to your mind.
8IGHTPRO®团队为JOIN US FITNESS拍摄的这组广告宣传片，
8IGHTPRO's campaign for JOIN US FITNESS is a collision of 3D and graphic photography inspiration.
We wanted to explore more possibilities of 3D virtual scene modeling and flat photography.
Before executing the shoot, we were thinking about how to make the photographic images controllable,
so as to get high quality and stable output. There are many uncertainties in weather/lighting/scenes,
so how can we avoid them as much as possible? 8IGHTPRO creative team thought that by building
a 3D virtual scene model and composing it with photography, we could get a relatively ideal finished work.
The 3D models is not as easy at all, our production team needs to simulate all the shooting action and
lighting in the early stage.Only accurate scenes and light sources can ensure that there is no sense of
inconsistency when compositing in post and make a harmonious picture.
All the shooting was done in the studio, and during the shooting process,
we also modified some of the preliminary proposed shooting actions according
to the actual situation to ensure that the final presentation was perfectly combined with the 3D scenes.
This project we attempt to combine virtual 3D scenes with photography to complete the work,
it is to explore more possibilities, we have controllable lighting, style and images,
because the risk of instability and uncertainty has been controlled, we could get higher quality
and more stable output, the power of creation is to constantly try new forms of creation and content.
FLXB® REBORN｜IF Design Award 2020